Meet Loretta

Our in-house Event Manager

Our Story

Launched in 2015, Beyond Radical Events (previously Radical Penguin Events) is the culmination of a journey which began almost ten years ago. The event team brings together skills learned across a range of industries and the experience gained from almost 15 years of event planning.

Beyond Radical Events now arrange consumer events across Birmingham, and are available to hire for your bespoke requirements. Just look what our customers say about us!

“Radical Penguin Events gets the balance just right”

“Loretta is committed to whatever project she is working on. She produces work to the highest of standards”

“Would definitely recommend.”

“Loretta, from Radical Penguin Events, organises the events brilliantly”

“Loretta is very enthusiastic and efficient about her work and is particularly well organised…”

Various Authors

About our Event Planner

Our chief event manager, Loretta, has a wide skill set and many years experience in the industry.

After university, where she studied Marketing and PR, Loretta spent 6 years working for Vodafone. In this role she was responsible for a variety of staff events such as awards, parties, product launches and team building.

Loretta later spent two years working in the public sector, where she was in charge of a number of projects and events. She then spent five years in overseeing an annual program of 30+ events. This was later followed by a brief time working for a national pharmacy chain.

During her employment Loretta covered a range of projects including corporate hospitality, awards, conferences and exhibitions.

In 2014 Loretta became involved in Little Monkey’s Marketplace, a regular baby and toddler exhibit, as a free-lance event planner. After these many years in events, Loretta decided to launch Beyond Radical Events.

Current projects include The Ultimate Pamper Experience, a local event offering the chance to sample a range of beauty and holistic treatments in a fun and social setting. Loretta also acts as chief event planner for a number of other local events.

Loretta has many years of experience and boasts a strong skill set. She is a creative and forward thinking event planner with a zest for life.

Our Event Planner


“Loretta is very enthusiastic and efficient about her work and is particularly well organised with regard to specific projects. She maintains sight of the objectives, goals and commercial realities. She has a ‘Can Do’ attitude and willingness to work with others in order to achieve success. I enjoyed working with Loretta on the NEC project.”


Account Director, NEC Group

“Loretta is committed to whatever project she is working on, she produces work to the highest of standards. She is proactive in her approach and is always willing to help. She is a great asset to the team.”


National Account Manager, OCS Group UK ltd

“I’ve been to a couple of the family and child orientated events hosted by Radical Penguin. I’ve always enjoyed attending as there is so much choice available. The events cater for everything, they have a really big range of stalls so you can other buy some lovely craft gifts as well as second hand items, chat to local people about the child friendly activities/services they offer as well as buy some refreshments and be in with the chance of winning something in the raffle. I like the fact you can get photos of your little ones taken by professionals at really reasonable prices. It has everything under one roof, always a bonus when little ones are in tow! The venues are really accessible too which helps. Would definitely recommend.”


Mum to Finley (age 21 months)

“I have been to two very different Radical Penguin Events (Beyond Radical Events). A pamper party event that gave ‘Me Time’ to mums – a number of pamper treatment suppliers were brought together for the evening, including nails and eyebrow treatments. I’ve also been along to a children’s event where there were a number of stalls and demonstrations of classes available, showcasing what was available in the local community – it had a really nice feel. Loretta, from Radical Penguin Events, organises the events brilliantly and promotes them well – she’s professional, friendly and helpful. Both events felt incredibly relaxed with no pressure to buy.”


Mum of two

“I was fortunate enough to have Loretta join the team to help us through one of the busiest periods in the retail calendar. Put simply Loretta proved to be invaluable within the team. Dedicated, level headed and always prepared to challenge where justified, Loretta helped us deliver numerous brand lead consumer campaigns under considerable time pressures. An asset to any team for sure”


Campaign and Programme Manager, Celesio

“I have been to a few Radical Penguin Events, including a fundraising event at the church community centre and I’m going to a Christmas Fair in December. Loretta, from Radical Penguin Events, gets the balance just right between the mix of stallholders and activities for the children to try. The cost of things is good too and Loretta does lots for charity. I think Radical Penguin events are more organised and prepared than a standard kids fun day. Loretta is fantastic with communication – leaflets and posters are of a high quality, which really helps with perception of the events. I’ve always been really happy with Radical Penguin Events and my kids enjoy them too.”


Birmingham Resident